Watt opens October 16
When advisors get busy, marketing is the first thing to get pushed aside. Watt drafts your posts, newsletters and graphics every week, in your voice and your brand, and you approve what goes out. Built by a CFP® for financial advisors.





Hi there,
If you've asked ChatGPT or another AI tool about your money, you're in good company. It's a good way to learn the basics.
The catch is that a general answer is written for the average person. It can't see your taxes, your other accounts or your plans.
Before you act on an AI answer, forward it to me and I'll check it against your plan.
Visit Harbor & Pine
About ten minutes, start to finish.
Sam Farrington, CFP®
Creator of Amplify for Advisors. His writing and insights have been featured in
Kitces Research found that the advisors who market best often spend the least of their own time on it. Watt is built around that.





71% of advisors who posted daily won a client from social media, against 41 to 50% of those posting weekly or monthly. Watt keeps you consistent without the hours.
Advisors who handed social media off entirely spent about a quarter of what in-house efforts cost, much of it the advisor's own time. You spend about ten minutes a week approving.



Watt learns how you write and draws every graphic in your colors, fonts and logo, so nothing reads like generic AI.
Every draft is checked for common advertising rule problems before you see it. Your firm's review still decides.
Figures from Kitces Research, How Financial Planners Actually Market Their Services, 2026 (pages 87, 89 and 118). They describe advisors in the study, not a promise.
Start free with the guides, go deeper with the newsletter, and let Watt do the weekly drafting.



Opens October 16
Drafts your posts, newsletters and graphics every week, in your voice and your brand, ready for you to approve.
See what Watt makesFree every week
Join 600+ advisors getting one practical AI prompt every week, plus the three AI stories that matter every Sunday.
Get the free newsletterFree guides
Plain-language guides on AI tools, compliance, and marketing, written by a CFP® who ran a practice.
Browse the articlesBuilt by a CFP®
I started my own RIA from scratch, so I know what it takes to grow a practice while serving clients and staying compliant. My work has also been featured in Forbes, NerdWallet, Money.com, Fidelity, and more. Amplify for Advisors is everything I wish I'd had back then, with AI systems that sound like you and respect the rules you work under.
More about SamWatt opens October 16. Join the list and you'll get the link the day it opens.