Post ideas by niche

Social Media Post Ideas for Financial Advisors Who Serve Federal Employees

Federal benefits are generous and complicated, and federal employees look for plain explanations. These posts each take one benefit and explain it in a few sentences.

The short answerFederal employees respond to posts about their own benefits, like the TSP match, the FERS pension and Open Season. Use the official rules with their source and keep each post to one benefit.

Five posts for advisors who serve federal employees

The full TSP match, a social media graphic made by Watt for Maple Street Wealth, a sample firm
Post 1

The full TSP match

The post

Under FERS, your agency puts 1% of your pay into your TSP automatically. It also matches what you put in, up to 4% more. To get the full 5% from your agency, you need to contribute at least 5% yourself. Check your contribution rate this week. Details at tsp.gov.

Why it works. It's a clear, official rule with an easy action.

When to post it. Any time, and for new hires.

The 1.1% pension rule, a social media graphic made by Watt for Maple Street Wealth, a sample firm
Post 2

The 1.1% pension rule

The post

Your FERS pension is generally 1% of your high-3 average salary for each year of service. If you retire at 62 or older with at least 20 years, it's 1.1% for each year instead. That can make a real difference when you pick a retirement date. Details at opm.gov.

Why it works. It's a rule that changes retirement timing, explained in two sentences.

When to post it. Any time.

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Before Open Season ends, a social media graphic made by Watt for Maple Street Wealth, a sample firm
Post 3

Before Open Season ends

The post

Open Season comes around each fall, and it's the one time a year you can change many of your federal benefits. Four things to check before it ends. Compare what your FEHB plan will cost next year. Check that your doctors are still covered. Look at dental and vision. Decide whether to sign up for a flexible spending account, since FSAFEDS elections don't carry over.

Why it works. It's timed to a date every federal employee knows.

When to post it. October and November.

Three 2026 limits, a social media graphic made by Watt for Maple Street Wealth, a sample firm
Post 4

Three 2026 limits

The post

Three numbers for federal employees in 2026. You can put up to $24,500 into the TSP. At 50 or older you can add $8,000 more. And you can put up to $7,500 in an IRA. Figures from the IRS 2026 contribution limits.

Why it works. Official figures with a source are easy to trust and easy to save.

When to post it. January.

The three parts of FERS, a social media graphic made by Watt for Maple Street Wealth, a sample firm
Post 5

The three parts of FERS

The post

Some federal employees think the pension will carry them in retirement. FERS was built with three parts, the pension, Social Security and the TSP. For many people the pension alone doesn't cover retirement, so the TSP matters a lot. Look up your pension estimate so you know what the other two need to cover.

Why it works. It corrects a common belief with a fact from how FERS is designed.

When to post it. Any time.

Posting on LinkedIn, Facebook and Instagram

Keep these posts compliant

These are general ideas, not compliance approval. Your firm's review decides what goes out.

Get posts like these in your own brand

Type your website. In about a minute Watt writes 3 posts for your firm, with your colors, fonts and logo. Free, no sign-up.

Nothing posts without your approval.

Questions advisors ask

What do federal employees want to know about money?

How their own benefits work, like the TSP match, the FERS pension and FEHB, and how those pieces fit together in retirement.

Can I use these posts as they are?

Use them as a starting point. Change the wording to sound like you, check the figures for the year you post, and run them through your firm's compliance review before they go out.

How do I keep posts for federal employees compliant?

Use official rules with their source, avoid predictions about policy changes, and keep fund choices and timing for one-on-one conversations.

More post ideas

The graphics on this page were made by Watt for Maple Street Wealth, a sample firm. Figures are for 2026 and come from the sources named in each post. Check them for the year you post.