Post ideas by niche

Social Media Post Ideas for Financial Advisors Who Serve Tech Employees

A lot of tech pay comes as company stock, and the rules are easy to get wrong. These posts each explain one part of stock pay in plain words.

The short answerTech employees respond to posts about stock pay, like RSUs, ESPPs and startup equity, because that's where the confusing decisions are. Keep each post to one rule and one question to ask.

Five posts for advisors who serve tech employees

RSU withholding, a social media graphic made by Watt for Ridgeline Planning, a sample firm
Post 1

RSU withholding

The post

When your RSUs vest, the value counts as income and tax is withheld. Many companies withhold a flat 22% on that income. If your tax bracket is higher, you may owe more in April. Check your last vest against your bracket, and talk with your tax professional about whether to set more aside.

Why it works. It's a surprise many tech employees hit, explained before it happens.

When to post it. Before big vest dates, and in the fall.

Your ESPP discount, a social media graphic made by Watt for Ridgeline Planning, a sample firm
Post 2

Your ESPP discount

The post

An employee stock purchase plan can let you buy company stock at a discount of up to 15%. How long you hold the shares afterward changes how the gain is taxed. Selling right away and holding longer each have trade-offs. Read your plan's details before your next purchase date.

Why it works. It explains a benefit many people use without understanding.

When to post it. Before ESPP enrollment or purchase dates.

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One stock, a social media graphic made by Watt for Ridgeline Planning, a sample firm
Post 3

One stock

The post

Add up your vested shares, your unvested grants and your ESPP shares. Now compare that to everything else you own. Your paycheck already depends on that one company. How much more of your future should?

Why it works. It's a question tech employees can't stop thinking about once they read it.

When to post it. Any time, and after strong stock runs.

The 83(b) deadline, a social media graphic made by Watt for Ridgeline Planning, a sample firm
Post 4

The 83(b) deadline

The post

Joining a startup and getting restricted shares? An 83(b) election has to be filed within 30 days after you receive them. There are no extensions. Whether it makes sense depends on your situation, so talk with a tax professional quickly. Details at irs.gov.

Why it works. A hard deadline with a real cost if missed makes this worth saving.

When to post it. Any time.

Before your next vest, a social media graphic made by Watt for Ridgeline Planning, a sample firm
Post 5

Before your next vest

The post

Vest dates sneak up. A short list for the next one. Know how many shares vest, and when. Check how much tax will be withheld. Decide ahead of time what you'll keep and what you'll sell. Update your plan so the new shares have a job. Deciding before the shares land beats deciding in the moment.

Why it works. It's practical and timed to an event every tech employee knows.

When to post it. A few weeks before common vest dates.

Posting on LinkedIn, Facebook and Instagram

Keep these posts compliant

These are general ideas, not compliance approval. Your firm's review decides what goes out.

Get posts like these in your own brand

Type your website. In about a minute Watt writes 3 posts for your firm, with your colors, fonts and logo. Free, no sign-up.

Nothing posts without your approval.

Questions advisors ask

What do tech employees want to know about money?

How their stock pay works and how it's taxed, from RSUs and ESPPs to startup equity, and how much of their wealth sits in one company.

Can I use these posts as they are?

Use them as a starting point. Change the wording to sound like you, check the figures for the year you post, and run them through your firm's compliance review before they go out.

How do I keep posts about stock pay compliant?

Explain how the rules work without recommending what to do with any stock, avoid share price predictions, and send tax questions to a tax professional.

More post ideas

The graphics on this page were made by Watt for Ridgeline Planning, a sample firm. Figures are for 2026 and come from the sources named in each post. Check them for the year you post.